Advertising services can work in tandem to make the most of your search engine marketing efforts. With this integrated approach, XIPHIAS experts develop a comprehensive search engine marketing strategy with a detailed pay-per-click program map that includes:
- Keyword identification
- In-depth target audience
- Site analysis
- Structure guidelines.
- Link analysis
- Pay-per-click keyword tiring bid plan
Moreover, we place pay-per-click bids on specific key-phrases that are not included in the various engines' organic search results.
This multifaceted approach allows our clients to leverage each marketing tactic to achieve different goals - building longevity within the top search engines and directories through optimized site code, while maximizing the visibility for specific products and services through pay-per-click advertising.
