Everything a company does, everything it owns, and everything it offers to its customers chiefly consists of the Corporate Identity of a brand which is much more than its name, few colors, some fonts, a logo, and a tagline. It is the consistency of the core idea of any business that is based on the visual idea and is assembled within a set of guidelines.
Following are given the key points that together make the Corporate Identity of a Brand:
- Logo: Logo is the symbol of the brand which defines its identity.
- Stationary: Letterhead, business card, and envelopes together consist of Stationary.
- Marketing Collaterals: Flyers, brochures, books, and websites together called as Marketing Collaterals.
- Products and Packaging: The product to be sold and the packaging in which product is packed is Products and Packaging.